There are changes coming our way from Google and those of us who want to make money online today have to stay in the know. Google is a lot more communicative these days about what they expect to see when they crawl a page or at least, when their spiders crawl a page to index it.

If you want to maintain a high Google Page Rank, then it is going to pay to get quicker. That’s right, Google says that if you go after eliminating that latency and you speed things up, you are going to do better for your customers. In case you were wondering, a quality site should not be slow. That means you have got to speed it up wherever you can and make sure things load quickly. You can check your site’s speed and get recommendations by visiting here.

Customers that get a fast loading page will end up doing more, according to Google, and if you think about it, it really is common sense. If you optimize your images and get that site screaming along, you are giving your customers less time to lose interest. That means they’re far more likely to buy. It’s a small factor for climbing up the Google Page Rank, but it can juice your site. Google wants to see nice, fast pages that give their searchers what they want: quality sites with good content. The faster the site is, the more likely it is going to deserve a good Google rank because it is more likely to be fine tuned and up to date.

What about if you are doing SEO work, though? Well, Google recommends that you get everyone the site’s company on board. They need to understand why Google Page Rank is important. They need to know how SEO fits into the promotion of their site and how it is going to lend itself to a higher ROI. Remember, not everyone is as knowledgeable about SEO as those of us who have been doing it for quite some time. It might be old hat to us, but to those who have have barely a clue that Google rank is even a factor in a site’s success, it certainly needs to be explained.

If you want to make money online today as an SEO consultant or firm, you want to try to get control over the content management system. (CMS)  Google wants to see solid internal links and good architecture.  This means using relevant keywords and dodging the spam tactics. It means keeping those 404 errors kept up with. Today’s Google is going to penalize you if you have a lot of broken pages. Quality is the key if you want to make money online today and those sites that just can’t keep it together? They’re likely to washed out of the the Google rankings altogether. You don’t want that to happen.

Last, but not least, Google thinks you should do more social media marketing. It might come as a shock to some who thought it was always going to be SEO versus social media marketing, but Google does not think so. From the looks of it, Google is now implying that they want to see real relationships from sites that add value to the net. They want interaction and lots of it. Get your SEO strategy oriented to more than just the nuts and bolts and you’re very likely going be able to make money online today.

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