For the past few years the rise of social bookmarking as a versatile tool for SEO and marketing has had a huge impact in IM. Bookmarking is heavily in use by online marketers for acquiring backlinks and additional traffic. However, you will find long-term strategic methods that may be used at the more heavy weight bookmarking sites. It generally is a matter of your specific business goals and perhaps what is attractive to you. If you haven’t been around IM much, then a bookmarking site is simply just a site where you can place bookmarks online. You can assign tags (keywords) to your bookmarks, and that basically has SEO benefits but a great deal depends on the particular site.

Google took a lot of the power out of high PR bookmarking sites when it appeared they (perhaps) let the various sites know that their dofollow link attributes were causing issues. Seems people had the ability to rank highly from places like Digg and a few others. Naturally, I make conjecture about any impact Google had with those modifying their links to nofollow. But I would not be surprised if that took place.

Make no mistake about what is feasible at high PR bookmarking sites when you consider a different approach with them. What can result in issues with so many profiles for backlinking is those profiles are not properly written or anything resembling high quality. What you can do is simply write better profiles that at least look like they’re for real. They have found that the more ‘full bodied’ profiles don’t get deleted and have a longer shelf life. Hopefully you realize the great value available when you take an approach surrounding a higher quality profile.

Furthermore, a good profile with solid content can be used for RSS feed creation which is fantastic. That means you will be able to post those feeds to RSS directories, plus they can get indexed. You can include your various links plus targeted content in your feeds, too. Nonetheless, you do not want to annoy any feed subscribers by including too many links throughout the content.

What you have to do is maintain a sense of balance between promoting your money sites/offers and providing good quality content that your online subscribers will appreciate. Another important aspect is to take time and build relationships at these bookmark sites. You can have a few minutes every day to distribute your good will at these sites, and that won’t take very long plus it is a good investment decision.

In the end, how you approach using bookmarking sites in your personal business is your call. The truth is a lot of IM marketers do not want to spend time with long-term strategic approaches. Maybe you can try it at just one strong bookmarking site and see how you like the results.

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