It’s a frequent misconception that having your desired key phrases appear over and over in your content is the way in which to rank well for that keyword. This is not true, while search engines like Google and yahoo crawl your website and decide what terms your web site is related to, having them packed into your content can make your content appear unnatural and spammy.

How many occasions have you come across a website that reads like this “Looking for real estate in Tokyo? This is the perfect guide for real estate in Tokyo Buy real estate, find houses for sale in Tokyo and sell houses in Tokyo here!” Sounds sort of redundant doesn’t it? Imagine somebody talking to you like that. Most engines like google will identify this as spammy. It’s advisable to incorporate your desired key phrases throughout your content material but in a method that sounds natural and makes sure your content is useful.

HTML Tags

These are the areas you will want to make certain your keywords are in. Your title and h1 tags are good places to begin (I’ll get to meta tags within the subsequent section). For the site attempting to promote real estate within the earlier tip they might have gone with the same spammy tactic and made the title tag something like “Real Estate Tokyo, Houses Tokyo, Houses for sale in Tokyo, Sell real estate in Tokyo.” Once again this appears spammy to engines and users alike. A better title looks something like “Real Estate in Tokyo | Buy and Sell Property Here.”

In the correctly optimized title we still make sure that the term “Real Estate In Tokyo” are the first phrases within the title however we do not repeat it to make it more natural sounding. We also include the location to help rank for local searches. “Purchase and Sell Property Here” is included to tell the person of what the site offers. Different key phrases ought to be included within the h1, h2, h3 tags and so forth in decreasing order of importance. For our Real estate web site the h1 header might be “Purchase and Sell Real Estate in the Tokyo Area” and beneath might be brief description of the business. The h2 header may very well be the particular section for purchasing property in Tokyo and so on.

Meta Keywords/Description

The meta keywords tag is another place where some people have misconceptions. Years ago search engines like google used to use them to see what was on a webpage. As folks became conscious of this and started abusing it by inserting irrelevant key phrases in there the engines reduced the worth they placed on them (Google does not even look at them). Some individuals recommend to stll use the tag it as it will probably still help to have them even if the engines do not take a look at them. I disagree nonetheless, your competitors can simply take a look at your source code and see what key phrases you are attempting to rank for and begin their own campaign to rank for those keywords. search engine optimization is a perpetually advancing effort and you must always be trying to improve your site. Giving your competitor an inside look at what your trying to accomplish could hurt you within the long run.

The meta description tag is where you write a brief description (under one hundred and seventy chars) about the page. This tag has no bearing on rankings, and a small bearing on content relevance, it is however the small bit of textual content that appears underneath the pages title within the SERP. The keywords the user searched for will appear in bold in the description. While the description won’t help your ranking if the users keywords are in bold in your description this may make your page more visible (not to mention if the keyword can be in your title your web page title will be in bold as well). Having a well written description may very well be the difference in being passed over as spam and a click.