Article marketing is a time-honored promotional technique that bear minimal costs for maximal gains.  It is nothing more than soft-selling your goods or services, the better to breeze past consumer defenses in our age of ad-awareness and ad-sensitivity.  What article marketing does is present a company in the most innocuous light possible, in the role of a helpful and knowledgeable adviser – with no sales pitch whatsoever.  The name of the business is only casually mentioned in passing, probably no more than once – but the name gets out there, in the public consciousness, and that’s what’s important.

Article marketing is not advertising per se, however, for it does not overtly promote anything.  Indeed, its power comes precisely from not selling anything at all, ostensibly.  Instead, it works by providing information that is useful and timely in an interesting way, information that is free to the prospective client.  For example, a local accountant may pen an article in the local newspaper or be interviewed on the local radio or television station every April, tax season.  He or she will freely share some general tips, and somewhere along the way will be a simple reference to his or her business.  That’s it.  And that’s all it takes.

Have a better mousetrap?  Potential customers can be turned on to your product while reading an article about common household pests.  Whatever it is you have to offer, you can offer it within an article that puts your expertise in the best light!  People simply don’t like being sold to.  But when you take the initiative to share openly, they are much more likely to be receptive to anything else you may have to say.  As can be imagined, there is a lot more involved to this proven method of practically free marketing, but that’s about all there is to the basic idea!

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