by Sharon Dawkins

There are numerous strategies that must be employed for effective article marketing. The most superbly written prose in the world may become entirely pointless in SEO terms in the event the article does not implement keywords as well as links properly. Your own success with strategies for link-building using articles will depend on whether or not you follow the recommendations outlined below in terms of article writing and article submission.

The first and most crucial suggestion for publishing to article directories with regard to SEO purposes is to get your keywords right. Use Google’s keyword tool in order to find keywords which are relevant to your site, while not too competitive to use in your article. This helps to ensure that search engines class your article’s link to your website as ‘relevant’ and therefore it is going towards giving you better ranking. When you are distributing articles you then should insert this term or phrase directly into your article so that it appears at about a 2-5% density. This means that somewhere between 2 and 5% of your words should be your designated keyword when you are conducting article marketing.

Why that percentage and not more or less? The explanation for this is by using more the search engines may in fact classify your content as spam, and any less they will not designate it as relevant. This is why link building making use of articles can be a fine art, necessitating a careful balancing of keywords to content. We would suggest to all writers that they use the following method which is actually the fastest way to get it right; simply separate the written content up into paragraphs of roughly 100 words. Using density of 2% would necessarily mean that for 100 words you would require two keywords, and if the density is appropriate in every paragraph, you will be safe when submitting your articles.

Finally, and above all, when marketing your site by means of article submissions ensure that you incorporate your link and to place it in the right place. The majority of article directories should have something referred to as a resource box for you to place a link, a photo and some information about yourself in. Include your link here instead of any place else in your article, and ensure that the keywords you are concentrating on are used in the “anchor text” of your link. If you don’t know how this works, it is a fairly basic bit of html that should be very straightforward to research online; or in most instances, the article directory site will have a tutorial on how this procedure is done. You may also find that several article directories will allow for in-content hyper-linking. This can be quite simple; you simply add your link to up to three of your keywords or key phrases. Be sure you have at one link within the opening paragraph.

You can find much more about article marketing and article domination by visiting the authors website.